I want to contribute to a world where brands are meaningful .

“At the core of my story is a belief: when you find your true story, you find your power to grow — from within, outward, and upward. That's what I help others do through deep listening, storytelling, and conscious branding.”

A strategic thinker with an intuitive compass. Business-minded yet deeply connected.

With more than 17 years of experience as a marketer, brand strategist, and consultant, I’ve helped dozens of organizations — from multinationals to SMEs — with brand positioning, strategy development, and impactful communication.

My roots lie in science: I studied Biology, Neuroscience, and Human Movement Sciences. I combine this analytical and systemic perspective with leadership experience, change management, and successfully guiding large projects and teams.

I’ve lived and worked on four continents, from Europe to Australia and the Middle East. This international experience fuels my ability to understand cultural diversity and approach complex challenges from multiple perspectives.

In recent years, my professional path has deepened. I started my own company, weaving strategy, branding, and coaching together with the wisdom of nature, storytelling, and personal transformation. I’m trained as an ACC coach at the MMS Institute, in Forest Bathing, and I work with entrepreneurs on both their visibility and their inner strength.

I love working with people and organizations who feel things can be done differently: more naturally, more wisely, with more soul and more impact. My strength is quickly uncovering the essence, whether it’s a brand, a mission, a personal story, or a growth challenge. From that core, we build a strategy together that is true, resonant, and moving and we take concrete steps with immediate results.

My strengths lie in the combination of:

Analytical & systemic thinking

Thanks to my scientific background and experience in strategic work, I quickly connect the dots and bring structure to complex challenges.

International perspective & intercultural insight

From Saudi Arabia to Madagascar, my international experience gives me sensitivity and a broad view on people, markets, and social themes.

Creativity & vision

I think big and see potential. I help people and brands connect with their unique story and express it authentically.

Connection with nature & inner wisdom

I work with principles from nature (biomimicry), deep listening, and storytelling. This creates sustainable change from within.

Leadership & transformation

I guide people and organizations through growth processes, both professionally and personally. So that their story is true, resonates, and makes impact.

Maaike Lousberg

AI & Wij

“AI & Us makes artificial intelligence accessible to everyone, regardless of technical background. We offer inspiration sessions, training, and strategic advice to organizations that want to use AI in a practical, safe, and human-centered way. From speed dates with AI tools to developing smart, tailor-made solutions such as custom GPTs or low-code workflows. Our approach is creative, accessible, and always focused on direct applicability in daily work.”